What is On-page and Off-page SEO?

SEO helps to improve the ranking of any website in the search engine. There are various techniques inside the SEO process through which we improve the ranking of a website, so whatever the techniques we use in as we divide it into categories On-page SEO and Off-page SEO.

It often happens that a website ranking is not always stable it keeps on fluctuating so in this particular post will be discussing what is the correct process to keep the ranking of your website stable.

What is On-page SEO and Off-page SEO?

On-page SEO

To improve the ranking of a website we use all the techniques of On-page SEO to make it SEO friendly. 

Whatever changes we make on the website page to make it SEO friendly is called On-page SEO.

For example, the content on the website page does not contain the keyword that is relevant for the page, then through the contents, the ranking won't improve so so you will have to make some changes in the content and give content with the relevant keywords which will be helpful for your website. 

so the change you made on the page was one of the techniques of On-page SEO.

We will be taking another example for a better understanding.

Example 2: if you want an image on the page as we all know image makes the page attractive and also properly represents the service you are giving. So you will change some of the images on the page this modification again comes under On-page SEO.

Some techniques under On-page SEO:

• Website analysis

• Keyword research

• URL structure (SEO friendly URL)

• Responsive design website

• Meta title

• Meta description

• Body Tags (H1, H2, H3, H4, H5, H6)

• Robots.txt file

• Sitemap.xml file

• Content optimization

• Keyword density prominence means and proximity.

• Image optimization

• Google analytics tool

• Google search console (Google webmaster tool), etc.

Off-page SEO

In Off-page SEO to improve the ranking of the website backlinks are generated for the website.

When we submit the link of our website to the other websites or link our website to the other website for generating traffic by using other resources is known as backlinks. This is also proved as one of the most important factors to rank your website. 

There are the different techniques of Off-page SEO some of them are mentioned below:

• Blog submission

• Article submission

• Press release submission

• Info-Graphic creation

• Image sharing

• Business listing

• Blog commenting

• Business profile creation

• Product listing

• Video submission

• Banner image sharing

• Guest posting and many more.

Only doing Off-page SEO and not paying attention to the On-page SEO will not give you a permanent ranking you can get a fluctuated ranking through it.

Difference between On-page SEO and Off-page SEO

On-page SEO

whatever the changes are made that are made on the website page and are visible on the website.

Off-page SEO

You promote your website on other websites and link your website from other websites to generate more and more traffic.

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