How to Know About Google Ads?

Google Ads is a central medium between the one who gives Ad and the Google properties and platform and Google partner platform.
Google properties and platform are the platforms that are owned by Google but when you talk about Google partner platform it simply means the sites which have ask ads from Google.  Google is simply going to give your Ads on their websites for advertisement.

Google Ads was known as Google Adwords but the name changed in 2018.
It was launched in 2000 October.
When you go for Google Ads it gives you immediate results, for example, if you have an E-Commerce site it can give you immediate sales. its Ad helps your site to grow more and more and more people know about it which at times is proved to be beneficial.

- A study says that 64.6% of people take on Google Ads when they are looking to buy an item online.
- 89% of the traffic generated by such as is not replaced by organic clicks when Ads are paused.
- Business generally makes an average of $2 for every $1 spent on Google Ads.


There are two ways through which you can pay Google Ads.
PPC model which means pay per click. In this, you will have to pay Google if there is any click on your advertisement. For per click, you will have to pay.
PPM model which is pay per thousand impressions. if your impression goes to 1000 impressions when you will have to pay a certain amount.

If you feel that Google Ads is not performing that means if you are not getting the proper result of Google Ads then there might be some mistake that you made so we will be listing the possible problems due to which Google does not perform.

- Broad keyword terms: it means that maybe your keyword is not that suitable for your Ad.

- Irrelevant Ads Searches Intent: This simply means that you are not able to land to search intent.

- Low-quality score

- Poor landing page experience after the click: it is not just about the click after the click if the page that was opened is not worth the click then it may result bad, the user should have a good experience for a better response.







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